Volvo Ocean Race Sponsorship

While racing round the world the elite sailing event, Volvo Ocean Race, also had a mission to build awareness and action against plastic pollution in our oceans. At stopovers throughout the race recycling partners were sourced with a special focus on plastic film collection and recycling to ensure the event responsibly managed its own plastic footprint.

Challenge
The prestigious two week event was coming to Cardiff for the first time in the event’s history. The Volvo Ocean Race Cardiff Stopover event organisers, Cardiff Harbour Authority, needed to source a reputable recycling partner to fulfil the event’s sustainability credentials and to address the hot topic of plastic in our oceans.

Solution
A sponsorship partnership was created between Europe's biggest recycler of polythene, RPC bpi recycled products - which had a factory located close by in Rhymney, South Wales - and Cardiff Bay Authority.

RPC bpi recycled products worked closely with ESE - who provided the collection bins, Veolia - responsible for transporting the plastic film to the Rhymney factory, and Event Clean - the on-site cleaning company.

RPC bpi recycled products added extra value to the sponsorship by not only organising the logistics of the plastics collection and donating over 3,000 recycled refuse sacks but once at the recycling factory the plastic film was sorted, washed and, made into plastic pellets ready for re-manufacture into second-life products, such as refuse and recycling sacks and plastic furniture, as part of the Plaswood product range.

Outcome
The elite yachting event was an ideal sponsorship partnership which highlighted RPC bpi recycled products’ environmental stewardship, its commitment to the circular economy and the creative and business potential of recycling plastic and remanufacturing into future life products.

The two week event was a huge success in terms of media coverage, positive feedback and over 180,000 visitors during that period.

In total 280kg of plastic film was collected from the VOR Cardiff Stopover - enough to make approximately 10,000 refuse sacks or four Plaswood Benches.

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